About Us

THE MISSION 

To excite, educate and empower students to gain a greater understanding of numeracy, entrepreneurship, coding and social justice using using the art of DJing.

ROOTS

Our program wouldn’t be possible without Hip-Hop culture, which DJing was birthed as one of the four elements. It was the early 1970s in NYC and times were tougher than usual for the poorer parts of urban America where mostly Black, Brown and Latino immigrants lived. From a whole lot of nothing—and a whole lot of imagination—Hip-Hop took form. Through decades of suffering, this art form blended and transcended to become a means for seeing, celebrating, experiencing, understanding, confronting, and commenting on life as a person of colour in the world. Hip-Hop, in other words, is a way of living—a culture. We cannot only celebrate this music in stadiums, in the shower or while working out, when you listen to R&B, you can’t just have the rhythm without the blues. We believe in social justice and empathy for all. Remember to live this fairness in your classrooms, in your workplaces, with your friends and family. One conversation at a time can make all the difference.