About Us

THE VISION

To put a turntable in every school that will be used to teach our unique, hands-on curriculum that builds innovators, leaders, mentors and passionate contributors to society. After ten years and tens of thousands of students impacted; we’re only “scratching” the surface. We offer education with a spin.

THE MISSION 

To excite, educate and empower students to gain a greater understanding of numeracy, entrepreneurship, coding, physics and social justice using the art of DJ’ing.

THE VALUES

Creativity, Confidence, Curiosity, Collaboration & Connection.

THE STRATEGY

Programs (daily and weekly sessions)

Shows/Assemblies (large-scale, one-time events)

Conferences (annual concentrated learning sessions)

Competitions (student-driven, inter-school, sponsored large-scale events)

Workshops (hands on, experiential learning)

DIY Kits (scalable model for delivering curriculum)

ROOTS

Our program wouldn’t be possible without Hip-Hop culture, which DJ’ing was birthed as one of the four elements. It was the early 1970s in NYC and times were tougher than usual for the poorer parts of urban America where mostly Black, Brown and Latino immigrants lived. From a whole lot of nothing—and a whole lot of imagination—Hip-Hop took its form. Through decades of suffering, this art form blended and transcended to become a means for seeing, celebrating, experiencing, understanding, confronting, and commenting on life as a person of colour in the world. Hip-Hop, in other words, is a way of living—a culture. We cannot only celebrate this music in stadiums, in the shower or while working out, when you listen to R&B, you can’t just have the rhythm without the blues. We believe in social justice and empathy for all. Remember to live this fairness in your classrooms, in your workplaces, with your friends and family. One conversation at a time can make all the difference.